Social Purpose. Not to be confused with Political Correctness

As explored by our own Marc Cave in a Daily Telegraph article about Unilever's relaunch of Lynx, here's a handy list of things not to confuse your brand's sense of social purpose with:


1/ Political Correctness

2/ Millennial male sensitivity

3/ A bottle of shower gel with the dodgy scent of 'empowerment'



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March 21, 2017

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