Telenor Brand Film
Cannes Corporate gold award winner 2016 for Best Internal Communications.
Having articulated Telenor's purpose as 'empowering societies', we were asked to make a film to explain how. Hmm. Not easy with such a vast number of people, cultures, products and services. How could we communicate such enormous breadth in one short film? And that despite all the differences globally, Telenor are one big family?
We rose to the challenge by using the technology that is at the heart of Telenor’s business: mobile handsets. Hundreds and hundreds of them, in an exercise of complex multi-location choreography and direction.
The result is one of great collaboration, involving colleagues from every Telenor office around the world. It was a remarkable group effort.
Which is ultimately what Telenor Group is all about.
Given to employees as a thankyou and used to build momentum for the campaign in their own personal social media.