Tetra Pak TV Advertising
We have helped Tetra Pak to do well, by communicating how it does good.
We devised a global creative idea encouraging the world to look for its small round logo, visible on 160 billion food cartons a year,
as a precious kitemark for families, communities and economies alike - “The Circle of Protection”.
Below is just one example: consumer advertising that helped switch East European mums from the centuries-old habit of buying
unpasteurised milk straight from the cow to pasteurised, pathogen-free milk in Tetra Pak cartons.
The TV commercial, entitled "I Am Your Mother", is based on the insight that in Balkan culture, with the scars of recent war in which
their menfolk went missing, women have become 'head of household' and prize their ability to take supreme care of their children.