This film about the elderly which went truly viral, was tweeted by celebrities, mashed up in an Ibiza dance music video, and was imitated by none less than BBC Comic Relief. 

'Pearls' was an Official Selection at film festivals in the UK and USA, and voted a ‘Best of the Best’ at the Fuji Short Film Awards.

This short film helped to change social attitudes, restoring respect for our elders, and went on to spearhead a campaign which reasserted the credentials of the elderly care service provider Jewish Care, for whom it helped raise millions of pounds.

See more Public Service work.

PEARLS

making people think again about the elderly