We ran a three-year TV and Social campaign for the independent local grocery chain NISA.
How do you pronounce that...? 'Neeesa?' 'Nicer?' Well... say it however you want. Because that's the truth behind the most local-minded store chain in the UK. The customers, and their communities, come first.
Price, range and convenience aren’t the only things that make Nisa good value. So do its values.
And that gave us another idea: 'Nisa Neighbour'. It's the second video in the gallery above.
SELLING A GROCERY STORE ON ITS COMMUNITY SPIRIT