National Holocaust Centre
The National Holocaust Centre & Museum is the UK’s leading provider of Holocaust education.
We created a profile & fund raising campaign for a world-first digital innovation: a 3D interactive exhibit which will let people have a conversation with inspirational Holocaust survivors even after they've gone. We created the visual identity, wrote & shot the film which premiered at Westminster Abbey, and planned the Facebook campaign. We named it The Forever Project.
At the 2017 Charity Film Awards held at BAFTA, the launch film was voted awarded Best Charity Film of the Year by the general public, in the medium sized charity category. We ran a precision-targeted Facebook campaign, running a mix of trailers and other posts in the run-up to the release of the main film, which helped boost the Centre's Facebook and Twitter following by 20%, and stimulated the highest level of national press coverage, online comments and online shares in the Centre's 20-year history.
Here's the film, some of the accompanying trailers, plus our wonderful client Sarah Coward describing the impact that the campaign has made.