Millicom 25

 Award-winning social and internal communications campaign. Awarded gold for Best Employee Engagement Campaign of the Year, and a Best of the Best nomination, at the PR Week Global 360 Awards in 2016. This is corporate comms done in an uncorporate way.

 

A modest brief for a 25th Anniversary corporate video blossomed into a multi channel employee engagement programme combining films, apps, print, UGC and innovative social media seeding.

 

The film below, preceded by three of the campaign trailers posted to Facebook, LinkedIn and Twitter, is the finale of a four-month campaign involving 15,000 employees, 2,000 pieces of employee-generated video content and 1exhausted film crew.