NATIONAL HOLOCAUST CENTRE
BUILDING SUPPORT BY ACCENTUATING THE POSITIVE
The National Holocaust Centre & Museum is the UK’s leading Holocaust educator. It wished to raise its profile.
We suggested using its flagship digital innovation as the hook: a 3D interactive exhibit which lets you have a conversation with Holocaust survivors, even after they've gone. This was based on the insight that talking to survivors first hand is the most powerful form of Holocaust education there is.
We named it The Forever Project. Created the visual identity. And wrote & shot the film which premiered at Westminster Abbey. The creative idea is unusual. It is a positive message: that Holocaust survivors are heroes with the power to change lives - both today and, thanks to The Forever Project, for ever more.
We ran a targeted Facebook campaign, running a mix of trailers and other posts in the run-up to the release of the main film, which helped boost the Centre's Facebook and Twitter following by 20%, and stimulated the highest level of national press coverage, online comments and online shares in the Centre's 20-year history.
And at the 2017 Charity Film Awards held at BAFTA, the public voted the launch film Best Charity Film of the Year in the medium-sized charity category.