A major Press, Poster & Digital campaign to show governments, regulators and Fortune 500 peers in Asia how Telenor builds shared value between business and society.
Telenor focuses on people not technology. And on the needs of all people, not just the privileged few. Why? Because it believes this is the way to create truly sustainable societal growth.
The campaign highlights, in a strong echo of Michael Porter's concept of Shared Value, how Telenor bases its commercial success on building socio-economic growth for the nations in which it operates.
The campaign was shot it in multiple Asian locations with a cast of 170. The responsive-design microsite lets anyone from low bandwidth Bangladesh to high bandwidth Bangkok view the animated content on the device of their choice. Affective impact scores after the first two bursts of the campaign were 205% above research benchmarks.
The campaign continues in 2015.