Jewish Care 'Remember' Part 1
Dementia costs the UK £23 billion per annum - twice as much as cancer. And it is aggressively on the rise, isolating both sufferers and their families.
Since over 80% of Jewish Care's care home residents are dementia sufferers, raising awareness of - and funds for - its world class dementia care services lies at the heart of our "Remember" campaign.
"Remember" unites fund-raising and brand-building in a single campaign idea across Film, Social, Digital, Print and Merchandising. And it works. While heightening awareness of the range of Jewish Care services, every appeal target has been beaten so far and some £10 million has been raised in 14 months.