Royal Foundation of the Duke & Duchess of Cambridge
Our first project for The Royal Foundation was to help raise funds for one of its key 'Young People' projects: Coach Core.
Coach Core gives young disadvantaged people a career start through one of life's most inspiring activities: sport. It trains them as professional sports
coaches, while they are still in education.
Our "Over To You" film, featuring real-life Coach Core trainees and mentors, not to mention one real-life prince of the realm, was first played at a
black tie dinner at Kensington Palace, where it helped to secure pledges of financial support and other long-term involvement from 600 guests.
This enabled the first 20 Coach Core apprentices to get their qualification, with 17 already having gone on to secure positions.
A very satisfying social return on the financial investment that was made.