How can you use CSR to drive retail footfall? Well, maybe you can do it when you B&Q it.

All 16,000 wood products that B&Q sell are made from sustainable sources - which preserves natural habitats and all their beautiful wildlife. Knowing we're a nation of animal-loving softies, we've used this fact to endear B&Q to DIY shoppers everywhere. And they tell us that as long as the prices remain low, this type of good news story will keep them loyal to Britain's leading DIY chain. Proof of the power of joined up commercial and societal thinking.